{"product_id":"lowly-softy","title":"Lowly - Softy","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eHoliday Records is proud to present an exclusive limited edition variant of \u003cstrong\u003eLowly\u003c\/strong\u003e's newest album, \u003cstrong\u003eSofty\u003c\/strong\u003e. Pressed on stunning cream vinyl, this release is only limited to 100 hand-numbered copies and includes a \u003cstrong\u003esigned postcard\u003c\/strong\u003e. \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAfter fifteen years of making music together, Danish five-piece Lowly return to where they began: five musicians in a room, channeling their deepest emotions into songs as a true collective. Formed at the Aarhus conservatory by \u003cstrong\u003eNanna Schannong\u003c\/strong\u003e, \u003cstrong\u003eSoffie Viemose\u003c\/strong\u003e, \u003cstrong\u003eKasper Staub\u003c\/strong\u003e, \u003cstrong\u003eThomas Lund\u003c\/strong\u003e and \u003cstrong\u003eSteffen Lundtoft\u003c\/strong\u003e, the band quickly developed their signature blend of indie, shoegaze, dream pop and alternative rock, with each member contributing equally to a sound greater than the sum of its parts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTheir acclaimed run of albums – \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eHeba\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e (2017), \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eHifalutin\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e (2019) and \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eKeep Up the Good Work\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e (2023) – leads to \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eSofty\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, a self-produced record that marks a return to the band's earliest creative process. Recorded together in a rented house and studio in Aarhus, the album prioritises live collaboration, human connection and spontaneity over perfection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAcross ten expansive tracks, \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eSofty\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e explores modern life through themes of parenthood, togetherness and bravery in an increasingly unstable world. Rather than looking back, Lowly look forward, embracing vulnerability while reaffirming the collaborative spirit that has defined them from the very beginning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eAs drummer \u003cstrong\u003eSteffen Lundtoft \u003c\/strong\u003eputs it: \u003cem\u003e\"Softy is a classic Lowly album in the sense that it's put together by five very different individuals... All our work contains different types of songs, but they're bound together by the fact that it's us making it together. So there's room for everyone.\"\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Holiday Records","offers":[{"title":"Default Title","offer_id":43439991488560,"sku":"HRDROP096","price":53.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/9269\/1726\/files\/Lowly_Softy_Mock_Cream.png?v=1785245610","url":"https:\/\/holidayrecords.com\/products\/lowly-softy","provider":"Holiday Records","version":"1.0","type":"link"}